Greengaged

In the second series of best practice case studies on Product Design, Simon Terry of Anglepoise, Cressida Granger of DeWeNe and Tom Fishburne from Method Products each presented a fifteen minute presentation of their ethical design practices at greengaged on Tuesday 16th September.

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As part of the greengaged best practice case studies on Tuesday morning, Joshua Blackburn presented the work of five-year young communication design agency, Provokateur. Explaining the teams motivation to influence good behavioural change, he presented We Want Tap, their consumer campaign and product line. The campaign is simple, the ambition is big, “We want to develop an initiative to take on the bottled water industry” explained Joshua. “Bottled water has no ground to stand upon”, he explained “Its expensive, it generates waste …and 80% of people we tested could not tell the difference between bottled water or tap.” Explaining that people are buying a brand, not water, Joshua and the Provokateur team are “Giving tap water a facelift”. “In these richer times, this (sustainability) is the smarter way to do things”, Joshua concluded. Recognising the ambitious scale of We Want Tap, Design Week ran a front cover story in July 2008. To find out more, visit WeWantTap.com

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On Tuesday September 16th, day two of greengaged kicked off with a series of best practice case studies from leading design practitioners. The first series of events, focused on Communication and Graphic Design, began with a presentation from Sophie Thomas, director/co-founder of thomas.matthews.

Sophie introduced the work of thomas.matthews, explaining that with a touch of humour, collaboration and a diverse project range the way they do things has “sustainability underpinned thoughout all their projects.” Sophie continued by showcasing thomas.matthews' work for the British Council, their ‘No Shop’ for Friends of the Earth, and their sustainable exhibition stand for Capita Symonds for the Think08 tradeshow.

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