About Greengaged

Greengaged is a not for profit organisation founded in 2008 by Sophie Thomas from thomas.matthews, Sarah Johnson from Re Design and Anne Chick from The Sustainable Design Research Centre at Kingston University.

Greengaged aims to advance the design industry’s capacity to respond positively to key environmental challenges such as climate change. This is done by offering thought leadership, creating spaces for dialogue, and opportunities for knowledge sharing - within the industry and beyond.

Sophie Thomas

Sophie runs the communication design agency thomas.matthews, a trail-blazer in innovative sustainable design, which she co-founded in 1998. She is an ambassador for the cause through her lecturing and in her role as trustee to the Design Council and has co-founded the designer’s resource Three Trees Don’t Make A Forest.

Sarah Johnson

Sarah runs the social enterprise [re]design an organisation that propagates sustainable actions through design. [re]design promote products and projects that are friendly to people and planet, and partner with a wide range of organisations to pioneer sustainable innovation.

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thomasmatthews.com

three-trees.org

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redesigndesign.org

Anne Chick

Anne is Director of the Sustainable Design Research Centre and heads up the new MA on Design for Development at Kingston University. She has been an academic pioneer in sustainability for over fifteen years and her sustainable design research, knowledge transfer and educational work are acknowledged worldwide.

Kate Andrews

With an array of socially focused clients under her belt, Kate is an independent communications designer and consultant. In 2008, Kate set up and led the digital communications for greengaged and has since joined the team to assist its invaluable online presence. Kate is currently studying an MA in Design Writing Criticism at London College of Communication.

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kingston.ac.uk

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kateandrews.wordpress.com

About Us
Greengaged | 8 Disney Street, London | 020 7403 4281 | email

Blog: Design

Best Practice: Provokateur / We Want Tap

Posted by Kate Andrews on Sep 18, 2008 at 03:01 PM | 0 comments

As part of the greengaged best practice case studies on Tuesday morning, Joshua Blackburn presented the work of five-year young communication design agency, Provokateur. Explaining the teams motivation to influence good behavioural change, he presented We Want Tap, their consumer campaign and product line. The campaign is simple, the ambition is big, “We want to develop an initiative to take on the bottled water industry” explained Joshua. “Bottled water has no ground to stand upon”, he explained “Its expensive, it generates waste …and 80% of people we tested could not tell the difference between bottled water or tap.” Explaining that people are buying a brand, not water, Joshua and the Provokateur team are “Giving tap water a facelift”. “In these richer times, this (sustainability) is the smarter way to do things”, Joshua concluded. Recognising the ambitious scale of We Want Tap, Design Week ran a front cover story in July 2008. To find out more, visit WeWantTap.com

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Best Practice: thomas.matthews

Posted by Kate Andrews on Sep 18, 2008 at 02:30 PM | 0 comments

On Tuesday September 16th, day two of greengaged kicked off with a series of best practice case studies from leading design practitioners. The first series of events, focused on Communication and Graphic Design, began with a presentation from Sophie Thomas, director/co-founder of thomas.matthews.

Sophie introduced the work of thomas.matthews, explaining that with a touch of humour, collaboration and a diverse project range the way they do things has “sustainability underpinned thoughout all their projects.” Sophie continued by showcasing thomas.matthews' work for the British Council, their ‘No Shop’ for Friends of the Earth, and their sustainable exhibition stand for Capita Symonds for the Think08 tradeshow.

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Thinking Beyond the Possible

Posted by Kate Andrews on Sep 16, 2008 at 10:15 AM | 0 comments

On Monday 15th September, John Wood, Goldsmiths University and founder of Attainable Utopias and Malcolm Smith, Design Director for Arup Urban Design held an insightful discussion here at Greengaged. The Joined-up Living seminar explored integrated urbanism and cross disciplinary thinking for the future.

John took to the stand first and introduced his work at Goldsmiths University and the concept of MetaDesign, practiced through his Attainable Utopias thinktank. “Everything is co-designed…” John explained, “…and everyone is co-creative. We need a paradigm shift.”

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