
On Friday evening, the Greengaged week closed with a vibrant debate on Greenwashing. Chaired by Lucy Siegle, The Observer, panelists were John Grant (author of The Green Marketing Manifesto, co-founder of St Luke’s and London United), Chris Sherwin (Forum for the Future), Richard George (Plane Stupid), Ed Gillespie (Futerra), Stewart Rassier (Saatchi & Saatchi S) and Sophie Thomas (thomas.matthews).
The debate - “Should we believe the hype? Green Marketing, spin and substance”- asked the panelists to explore how, in the climate of economic down turn, we can create behavioural change in consumers who are bombarded by advertising and bored of greenwash? The delegates each stood to offer a 7 minute discussion with examples of greenwash.
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