Greengaged

As part of the greengaged best practice case studies on Tuesday morning, Joshua Blackburn presented the work of five-year young communication design agency, Provokateur. Explaining the teams motivation to influence good behavioural change, he presented We Want Tap, their consumer campaign and product line. The campaign is simple, the ambition is big, “We want to develop an initiative to take on the bottled water industry” explained Joshua. “Bottled water has no ground to stand upon”, he explained “Its expensive, it generates waste …and 80% of people we tested could not tell the difference between bottled water or tap.” Explaining that people are buying a brand, not water, Joshua and the Provokateur team are “Giving tap water a facelift”. “In these richer times, this (sustainability) is the smarter way to do things”, Joshua concluded. Recognising the ambitious scale of We Want Tap, Design Week ran a front cover story in July 2008. To find out more, visit WeWantTap.com

For further images of the greengaged Best Practice Case Studies, visit Flickr.