photo by: Chiara Terraneo
Earlier this week Greengaged was pleased to welcome Sheena Matheiken of The Uniform Project to Ed Gillespie's panel on behaviour change in fashion and travel.
The Uniform Project is all about one ambitious and highly creative woman, who is wearing one black shift dress for 365 days. The project has two aims; 1. To raise awareness about sustainable fashion and 2. Raise money (through donations) for the Akanksha Foundation, a nonprofit group providing educational programs to children who live in Mumbai’s slums. At Greengaged, Sheena explained how she wanted to make an "extreme statement about consumers", "change perspectives about shopping and fashion", "to bring back the creativity into fashion" and prove that "with imagination and through creativity, sustainable fashion can be stylish." Keep up to date with Sheena's project (and outfits!) on her pictorial website and twitter feed (@UniformProject).



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