On Wednesday night at Greengaged we welcomed Pio Barone Lumaga from LOFT Bookazine in Stockholm for an inspiring hands on session, exploring design, psychology, innovation and emotion. Using a quick thought experiment, he encouraged participants to break down our existing thought patterns in order to unlock creative potential and allow for real change. Using examples from his broad and varied international experience as a designer and innovator, he showed how re-thinking the brief given to designers - from what? to why? - can lead to unexpected and positive breakthroughs. Pio talked of his work designing Railway stations to cars, furniture to houses, and now a magazine to keep - a Bookazine.
Reassuringly, he encouraged us not to be afraid of asking stupid questions, to beware of speed, and showed that to achieve the quantum leaps we need, we will be bound to experience cognitive discomfort.
Tyler Moorehead, Director of GreenUnlimited and former publisher of The Ecologist Magazine joined Pio in conversation, discussing leadership, politics and the role of the past. They agreed that while we stand on the shoulders of the previous generation, sometimes we have to leap off and cast off our ties to the past, our learned behaviour.
It was refreshing to hear a former engineer suggesting that “We need to build bridges into empty space”, and instructive that he chose to close his talk with a quote from Marcel Proust: “The real act of discovery consists not in finding new lands, but in seeing with new eyes”.
Comment and discuss
Lee Bazalgette
— June 22 at 07:32 PM
This was indeed a fascinating and inspiring lecture - any way we can get hold of Pio’s presentation?
pio barone lumaga
— June 22 at 07:33 PM
thanks Lee!
But being copyrighted & original material I cannot give away the presentation .
The PowerPoint presentation was just a a rough outline that was changed according the interaction with the audience. That communication was unique and, as such, registered as and experience in the nervous system of the every person present. A written copy of the presentation, I believe, would be taken too literally and out of context. I would gladly provide you instead with a list of references where you can tap some of the subjects I treated at their source.
If you like I can also provide you with a lexicon of definitions based on the research and experience on the ‘affective system’ that I have developed in the last 8 years. all the best, pio
lee Bazalgette
— June 22 at 07:33 PM
Hi Pio,
Any of the information to supplement my rather hurried notes would be gratefully received!
Regards
Lee
Verónica D. Galardi
— June 22 at 07:34 PM
Estimado Pío:
Vivo en la Patagonia Argentina, Comodoro Rivadavia, Chubut. Acabo de terminar de cursar mi Maestría en Desarrollo Sustentable y debo escribir mi tesis que se basa en un Centro de Diseño Sustentable Patagónico.
Mi percepción de la profesión es la que usted propone, los diseñadores somos agentes de cambio y esa es la base de mi tesis, productos orientados al uso y no al valor material y a la posesión y la comunicación basada en la cultura y no en el entretenimiento. Me gustaría que nos pudiéramos chatear, ya que estos temas en Sudamérica no son de los que más abundan. Atte.
DCV Verónica D. Galardi
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